1. Magazine advertisements are the most expensive to produce.
True
False

2. _______________ are banners that are animated, contain audio or video, or just flash, blink, or make weird sounds.
Rich Media
Spam
Pop-Ups
Opt-Ins

3. Once you put an advertisement out, you need to do a study to see if the advertisement worked.
TRUE
FALSE

4. How much did it cost to air a 30-second commercial during the 2005 Super Bowl?
$10,000,000
$2,400,000
$850,000
$1,500,000

5. What is the most expensive form of advertising to produce?
Magazine
Television
Billboard
Direct Mail

6. What are three of the ten reasons to advertise in magazines?
Magazines target efficiently. Magazines supply credibility. Magazines are gender specific.
Magazines are cross-cultural. Magazines ads last. Magazines engage.
Magazines provide rich experiences. Magazines offer choice. Magazines are inexpensive to produce.
Magazines creative connects. Magazines sell. Magazines provide reach.

7. Household Furnishings was the largest magazine advertising category
TRUE
FALSE

8 The "D" in AIDA stands for what?
Dependability
Dedication
Desire
Direct Mail

9. What is Bait Advertising?
Where a company brings consumers in by advertising a certain good or service and then tries to switch the customer to a different good or service, usually at a higher price
Where a company advertises on TV for one week then Radio for one week then Newspaper the next week
Where a company advertises a good or service at one price and then makes the customer pay a higher price for the good or service
Where a fishing company advertises specifically for fishing goods

10. What product increased their declining sales 28 years after the product was introduced by changing the look of the product and upgrading the design and message of their commercials?
Nike
Doritos
Slurpee
Bazooka Bubblegum

11 Newly introduced products are typically advertised more heavily than established ones, as are products whose customers are constantly _______________. .
buying
working
complaining
changing

12. What does the "A" in AIDA stand for?
Awesome
Attention
Advertising
Amazing

13. What is the most cost effective form of advertising?
Magazines
Internet
Newspaper
Radio

14. It's this wide coverage of _______________ markets that is the Newspaper's greatest strength.
local
industry
young
national

15. The public relations department is responsible for getting the company's name out there with no hype, just news. They write press releases, organize news conferences, and produce company newsletters. They are the liaison between the media and the company.
TRUE
FALSE

Advertising Curriculum Test

First Name  
Last Name  

Score