Marketing PlanWe need to make our clients feel that is is cool to use a computer dating service for lining up dates for proms, dance school events. To accomplish this we will select some of the most popular students at school, offer them a significantly reduced rate for our service, We should rent them tuxedos, arrange for limosines, corsages and let them show the others that our service is for everyone.
Components of the Marketing Mix:The questionnaire is an on-line questionnaire.Dating Survey When the person is finished with the survey, they press the Send button and the completed questionaire will be sent to our company's e-mail address. When a significant number of surveys are received, the IT Department staff will merge them together to create a file that will be read and interpreted by the Lovebytes software.
Deluxe Package Details
|One month dating package||$32.95|
The target market for most computer dating companies is twofold: the 20 to 35 year old segment and the 36 to 60's segment. Incomes in the younger segment range from $35,000 to $85,000. Fifty-three percent have some college education. Twenty-three percent have graduate degrees. They enjoy spending time with friends. They have a difficult time meeting single, interesting people. They want to avoid bars and nightclubs looking for a date. There is a nine percent growth rate projected for this segment. The income range for the older segment is between $55,000 to $100,000. Sixty-five percent have college degrees. Forty-one percent have been married before. They have trouble finding others their own age to date. They have tried many different methods to find a partner. An eleven percent growth rate is expected for this segment. These companies focus on life-long partners with the end result of marriage.
Our target market segment is quite well defined. It consists of high-school aged and college-aged students, single, with a fair amount of discretionary income earned from part-time jobs. The money earned is theirs to keep and does not have to be spent on food, rent, utilities etc. They spend their money on music, entertainment, clothing, etc,. They are very busy with school, sports, extra curricular activities and work and are in need of our services to find dates for school activities as well as regular dates. They are not interested in life-long partners at this stage in their lives. They are looking for dates with good physical characteristics and people with the similar values and interests. Our company will attempt to debunk the myth that younger people should have no problem meeting people. We want to convince our tarket market segment, that it is a cool thing to try computer dating, not a last resort. Currently we will focus on students in California and will later expand our market to include Virtual Enterprise companies in Oregon, Hawaii, New York, Virginia and the Carolinas.