1. Distribution involves the selling of items to a wholesaler that then sells the items to a retailer. TRUE FALSE
2. The definition of marketing is the process of enticing customers to purchase products through the wide ranges of media. the process of producing and transporting products to different kinds of industries. the process of selling and distributing products to wholesalers and retailers. the process of creating, promoting, and presenting a product to meet the wants and needs of consumers.
3. What are the four elements of the marketing mix? Product, Price, Selling, Transporting Product, Price, Place, Promotion Price, Place, Production, People Product, Sales, Promotion, People
4. Marketing strategy is the way marketing activities are planned and coordinated to achieve an organizations goal. TRUE FALSE
5. What is a target market? A clearly identified segment of the market that the company wants to appeal to. A set number of sales that a corporation wants to achieve. Specific companies that a certain company wants to take market share from. A specific kind of grocery store that specializes in one area.
6. Name two benefits of international marketing. Higher profits, enhanced infrastructure Increased sales, better employee management Reduction of dependence on traditional markets, diversified markets Global competitiveness, increased employee morale
7. Marketing in English is widely accepted but if your intent is to make your offerings available to a specific international target market, you must pay careful attention to _____ issues. cultural export language transportation
8 The majority of all first time visits to a website occur as the result of a web search. TRUE FALSE
9. Most search engines determine your ranking based on the number of sales your company made the previous quarter. how much money you give them. what kind of products that your company is selling. how often your site gets linked to other relevant sites.
10 Demographics are . the template used to set up international websites. facts about the population in terms of age, gender, location, income, and education. demonstrations paid for by companies that help set up target markets. facts about successful businesses that are put together in a report and sold to the business community.
11 _____ marketing is one of the most effective and efficient ways to influence purchases and keep customers informed and happy. . Direct mail Tele Guerilla Email
12. Less than _____ of the online audience is in the United States. 40% 75% 60% 20%
13 You might want to develop an international marketing campaign in order to _____ a greater number of foreign visitors to your website and, as such, your products and services.. trick expose track map
14 All campaigns should be tracked in some manner. This can be accomplished by placing special _____ on the order form; creating queries, surveys, or questionnaires to be completed by customers; or other creative methods that track orders and/or results of the email campaign.. characters templates coding colors
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