Designer Dog We Want To Pamper Your Pooch

Market Research Survey

We are conducting a market research study of dog and prospective dog owners to determine who would be interested in ogranic food and high-end products for dogs. We appreciate your time in filling out the survey


1. Do you own any pets? Yes No
2. Do you own a dog? Yes No
3. Do you have access to a computer or device with Internet Access? Yes No
4. Do you purchase dog food at the grocery store? Yes No
5. Do you purchase your dog's food at a pet store? Yes No
6. Have you every purchased pet products on-line before? Yes No
7. How much do you spend on-line for your dog each month? $0.00 $10.00-$50.00 $51.00-$100.00 $101.00-$200.00
8. Which item have you purchased in the last six months? Pet Toys Dog Collars Dog Leashes Dog Beds
9. Rate the likelihood that you will purchase any pet toys, beds,
collars, etc in the next three months?		 Very Likely Likely Maybe Very Unlikely
10. How often do you buy dog food? Daily Bi-Weekly Weekly Monthly
11. Do you have any children ,under 20, living at home with you? Yes No
12. How many times have you shopped at Costco, Walmart, Target or
other big box store and purchased something for your dog the past 30 days?		 None 1 to 2 times 3 to 4 times 5 or more
13. What quantity of dry food do you purchase? Box of dry food 5 pounds 15 pounds 30 or more pounds
14. How many times have you shopped at PetCo, PetSmart
or other pet store in the past 30 days?		 None 1 to 2 times 3 - 4 times 5 or more
15. What most influences your decision
to try new products?		 Value Price Convenience Coupons
16. Which brand of dry dog food do you buy? Beneful IAMS Science Diet Orijen
17. Which brand of canned dog food do you buy? Party Animal Alpo Eukanuba Purina
18. Which of the following do you like best about shopping for pet
supplies at big-box retailers like Walmart, Cosco, Target?		 Price Selection Merchandising Convenience
19. Which of the following do you like least about shopping for pet
supplies at big-box retailers like Walmart, Cosco, Target?		 Cannot find items Long Lines Product Unavailability No help available
20. How would you rate your last purchasing experience at a pet store? Poor OK Good Excellent
21. What type of music do you listen to on the radio Rock Classical Country Easy Listening
22. Which dog magazine do you read? Cesar's Way Dog Fancy Dog World None
23. Do you read your local newspaper? Yes No
24. Are you a member of Facebook? Yes No
25. Do you follow Twitter? Yes No
26. How much would you pay for canned
dog food each week?		 $1.00-$10.00 $11.00-$20.00 $21.00-$30.00 More than $30.00
27. How much would you pay for dry dog food each week? $1.00-$10.00 $11.00-$20.00 $21.00-$30.00 More than $30.00
28. How much would you pay for toys for your dog each month? $1.00-$10.00 $11.00-$20.00 $21.00-$30.00 $31.00-$100.00
29. How much would you pay for other dog supplies each month? $10.00-$20.00 $21.00-$40.00 $41.00-$50.00 More than $50.00
30. Would you be interested in the services of a mobile dog groomer? Yes No
31. How much would you pay for a mobile gromer to come
to your house and groom your dog?		 $25.00-$35.00 $36.00-$50.00 $51.00-$70.00 More than $70.00
32. Gender Male Female
33. Marital Status Single Married Divorced Widow
34. How much education do you have? High School Two years college Four year degree Advanced Degree
35. Yearly income (Single)? 0 to $8,700 $8,700 to $35,350 $35,350 to $85,650 $85,650 to $178,650
More Single Incomes $178,650 to $388,350 $388,350 or more
36. Yearly income (Married)? 0 to $17,400 $17,400 to $70,700 $70,700 to $142,700 $142,700 to $217,450
More Married Incomes $217,450 to $388,350 $388,350 or more
37. Ethnic Background? White Black Asian Hispanic
More Ethnic Backgrounds Native American Other
38. Age Classifications? 10-12 13-18 19-25 26-35
More age classifications 36-45 46-60 61-75 Older than 75

Customer Information Section

Last name            First name: 
Street Address:    City    State    
Zip Code:    E-Mail Address:  

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