Virtual Business Benicia High School
Marketing Department
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Quarter 1 Marketing Tasks

Quarter 2 Marketing Tasks

Quarter 3 Marketing Tasks

Quarter 4 Marketing Tasks

Marketing Department Assignments

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Department Description

The marketing department is responsible for the following :
  • Assist in Preparation of the Business Plan

  • Assist in the development and presentaion of the Annual Report

  • Implement the marketing strategy specified in the Business Plan

  • Conduct Marketing Research on a regular basis

  • Determine Product or Service to be featured in advertisements

  • Create ads featured in Web Site

  • Analyze Sales Records on a regular basis

Jobs in the Marketing Department

Vice President of Marketing

  • Employee evaluations
  • Management team rep for all meetings
  • Delegation of tasks, responsible timelines and progress checks.
  • Responsible for cross-training members of dept.
  • Ultimate responsibility for marketing component of business plan
  • Developing marketing plan and promo materials and marketing plan competitions at trade fairs.

    Marketing Director

  • Responsible for catalog layout, catalog production and seasonal revisions, brochure design and production

    Promotional Assistant
  • Responsible for flyers, bi-weekly advertisements, trade fair giveaways
  • Also works with digital image specialist to create video commercial.

    Event Coordinator

  • Responsible for planning and implementation of Grand Opening, Trade Fair booth design and implementation, Open House and any other promotional events.
  • Must create budget, do cost and travel research for Trade Fairs, collect all permission slips.

  • Benicia High School  Phone (707) 747-8325  1101 Military West Benicia, CA 94510   mailto: VE Teacher