Skateboards were a way to surf on land and become part of the surfing culture. Retailers have more brand choices but are carrying fewer brands and product categories. While only 23% of core retailers use Internet/Catalog sales, those who use it have seen a 29.5% increase in sales. Overall shoe sales are down, but sandals sales are up to over $300 million - an increase of over $50 million since 2004. Apparel is the largest product category with an increase of 9.9% in sales in 2006 and currently has sales over $8 billion. Men's board shorts have continued to see strong growth. Wetsuits represent a small percent of core sales, dollars are up 30% due to price points. Accessories: sunglasses, watches, bags, hats, saw slight sales growth of 4.3%. Most of the increase was due to sunglasses. Hard goods: surfboards, skateboards, snowboards, wake boards, sales are up 24% from 2004 to 2006 There are more female surfers now and surfers are getting older. Females make up 36% of the surfing population The median income of a surfer is $75,000 Artificial waves created at a wave break park could have a significant positive influence on the surfing market. The growing popularity of long boards has made the industry grow. It is easier to learn how to surf on a long board. The only choice of boards in the 60's was the long board. They were heavy about 4 lbs and long, 9 to a little over 10 feet. The short boards and other models that are on the market today are faster, lighter, shorter and more maneuverable. We now have stand up paddle boards available ranging 10=12 feet in length SIMA - Surf Industry Manufacturers Association, and others have increased visibility through promotional and educational programs.