We will promote Inside Slider with the following methods.
We will have a web site, Inside Slider promoting our business, offering customers the opportunity to order food ahead of time to pick up at our truck.
The site will feature a mechanism to allow customers to calculate the cost of our company catering the event for them.
The site will also provide links to our Facebook, Twitter and Instagram sites.
We will contact party equipment rental companies and persuade them to make a link to our site.
We will also provide a link to their company on our site.
We will have our business listed in Yelp
We will create banner ads that we will sell to wedding planners and party planners.
We will feature direct e-mail ads to be sent to local businesses advertising our catering services for their company parties.
We will also direct our efforts to secure their location for our food truck for lunches for their employees.
We will set up a booth at all local wedding faires and home shows.
We will design and leave flyers at local water-front businesses and party-equipment, rental businesses promoting our services.
We will paint our truck with the company name, phone number and catering information.
Social media promotions will include FaceBook, Instagram and Twitter.
Day 24 Target Market
Our target market is complicated since we, in effect, have two businesses: the food truck regular sales and a catering business.
The regular food truck business target market is as follows.
Tourists,shoppers and employees of local businesses. All groups frequent the area where our food truck will be located. The waterfront/downtown is where tour busses and cruise ships leave off their passengers to shop, go on tours and visit shops and attractions in the waterfront or shopping mall located just north of the pier.
The tourist segment is quite affluent and have above average incomes.
Hotel rates are quite high and have weekend minimum stays.
The tourists are on vacation or have just exited one of the many cruise ships that frequent our port bi-monthly.
Education level is proababley not pertinent, although we will focus on customers with a high school education and maybe some college.
A segment of the shoppers should include students, since they frequent the shopping areas adjacent to the waterfront. Many high-school and college-age shoppers are regular consumers of fast food.
Many of our customers are quite computer literate and like to shop on-line. We should provide a way to order our sliders from their phones or tablets.
We should also be prominent on social media, since most teenagers and young adults are very active users.
Tourists also use the Internet fo find attractions and things of interest while visiting Santa Barbara.